When his film career began to taper in the early 1960s, Danny Kaye ventured into the world of television. In 1960 he premiered the first of three annual television specials, sponsored by General Motors, on CBS. The specials received rave reviews, causing CBS to hire Kaye for a regular series. The Danny Kaye Show ran for four seasons. The show was a variety program that featured sketches, guest performances, singing, dancing, and monologues by Kaye. Major stars such as Lucille Ball, Louis Armstrong, Vincent Price, and Mary Tyler Moore were often guests and performed in sketches with Kaye. The Danny Kaye Show was a huge success, enjoying top viewer ratings for much of its four-year run.