With the advent of television, candidates for political office entered millions of homes through ads that creatively employed audiovisual techniques to instill emotional connections. In 1964, the campaign of Republican Senator Barry Goldwater (1909–1998) accused Democrats of resorting to “terror on television” after the airing of the controversial “Daisy ad,” which depicted a young girl picking daisies in advance of a nuclear bomb exploding on the scene. The ad “evoked a deep feeling in many people that Goldwater might actually use nuclear weapons,” the ad’s creator, Tony Schwartz (1923–2008), pointed out, even though Goldwater’s name was never mentioned.