Prior to his 1972 presidential bid, Senator George McGovern (b. 1922) met with Hollywood celebrities at the home of Shirley MacLaine (b. 1934). Stars, he came to realize, might “lend credibility” and “charisma” to his campaign because he was not well known and had little support within the Democratic party. MacLaine campaigned extensively, while her brother, actor Warren Beatty (b. 1937), arranged fundraising rock concerts, surrounding McGovern with “hip” stars to attract young voters.