In 1953 the NAACP initiated the “Fight for Freedom” campaign with the goal of abolishing segregation and discrimination by 1963, the centennial of Abraham Lincoln’s Emancipation Proclamation. The NAACP vowed to raise one million dollars annually through1963 to fund the campaign. The concept recalls the Lincoln Day “Call” that began the NAACP. The NAACP has affirmed this connection to Abraham Lincoln throughout its history with annual Lincoln Day celebrations, related events, and programs which evoke Lincoln’s basic ideas of freedom and human brotherhood. The NAACP adopted “Fight For Freedom” as a motto.