In November 1910 the NAACP launched The Crisis, an official organ under the editorship of W.E.B. Du Bois. The journal’s title was inspired by James Lowell’s poem “The Present Crisis.” Through The Crisis Du Bois reported the NAACP’s activities and rallied support, while articulating his views on race and politics. For the largely black readership he personified the NAACP. The Crisis also served as an open forum for discourse on race relations and black life and culture. The monthly issues included articles on current events, editorial commentary, short stories and poems, art work, and reports on the achievements of people of color worldwide.